Volvo Introduces an Emotional New Series
The Swedish manufacturer is bringing heartfelt storytelling to audiences across the United States with its latest docuseries, “The Family Car: An American Love Story”. Premiering November 7th on Fire TV, Amazon.com, and YouTube, and culminating with a feature film on Prime Video December 12th, the series explores the deep relationships and traditions forged through family journeys in Volvo vehicles.
American Families and Their Volvos
Directed by Chris Wilcha and featuring acclaimed actor Adam Scott, the four-episode series captures the lived experiences of real Volvo owners across the country, including families in New York, Florida, Maine, and California. Each episode shines a spotlight on honest, emotionally rich stories—illustrating how Volvos have played a key role in weaving together the fabric of family memories and milestones.
The Power of Connection and Storytelling
With visually stunning cinematography from Igor Martinović and development collaboration from Amazon Ads Brand Innovation Lab, the series emphasizes Volvo Cars’ dedication to core values: togetherness, nostalgia, and human connection. By focusing on real stories from actual owners, Volvo aims to show that a family car transcends simple transportation—it becomes a symbol of identity, community, and connection.
Redefining Branded Entertainment
“The Family Car: An American Love Story” represents the start of a new era of branded entertainment for Volvo Cars, blending cinematic artistry with genuine family experiences. Through partnerships and innovative storytelling, Volvo continues to affirm its quiet but meaningful role in American culture and families for nearly seven decades.
