MINI and legendary British designer Paul Smith are extending their long-running creative partnership with the new MINI Paul Smith Edition for the entire MINI Cooper family. The collaboration blends MINI’s iconic design with Paul Smith’s “Classic with a Twist” philosophy, resulting in cars that feel playful, optimistic, and distinctly individual on the road . The edition turns familiar MINI proportions into a rolling fashion statement, with bespoke colors, trim details, and graphics that clearly reference the designer’s signature style.
Fully electric MINI Cooper SE Paul Smith Edition
The first model from the new edition to reach customers is the fully electric MINI Cooper SE Paul Smith Edition . Powered by a 218 hp (160 kW) front‑wheel‑drive system, it delivers locally emission‑free driving while retaining the brand’s characteristic “go‑kart” feeling . The car sprints from 0 to 100 km/h in just 6.7 seconds, placing the special edition firmly in the quick urban EV bracket . MINIs aim to make electrification emotionally engaging, and this edition adds a strong design narrative on top of the performance credentials.
Exterior design: stripes, special paints, and dynamic details
On the outside, the MINI Cooper SE Paul Smith Edition in Midnight Black gives the three‑door model a classic, almost understated base for its fashion‑driven details . The black roof features a reinterpretation of Paul Smith’s famous signature stripes, but instead of bright colors, the design uses alternating glossy and matte black stripes for a subtle, high‑end effect . The MINI Cooper S Paul Smith Edition introduces an exclusive Inspired White exterior color, paired with a Nottingham Green roof that creates a fresh, contrasting look . A colorful band of Paul Smith signature stripes along the driver’s side roof edge becomes a standout visual cue that clearly signals the collaboration.
Beyond these two hero finishes, all MINI Paul Smith Edition models are also offered in an exclusive Statement Grey paint tone, expanding the palette for different style preferences . Regardless of body color, Nottingham Green—referencing the designer’s hometown—highlights the side mirrors, octagonal radiator grille, and wheel hub caps, which also carry Paul Smith lettering . The cars ride on 18‑inch Night Flash Spoke Black alloy wheels with a tinted clear coat in Dark Steel, reinforcing the dynamic stance and giving the edition a sportier, more assertive look.
Interior: British humor, textiles, and signature graphics
Inside, all MINI Paul Smith Edition variants share the same cabin concept, anchored by Nightshade Blue seats and black knitted surfaces with tone‑on‑tone striped patterns for a refined, textural feel . The combination creates a calm, elegant backdrop that lets the design details stand out without feeling overwhelming . When the doors open, a projected “Hello” greets the driver, setting an immediately friendly tone as they step in . This is complemented on the door sill by Paul Smith’s central message, “Every day is a new beginning,” reinforcing the positive, forward‑looking spirit behind the collaboration.
A key tactile highlight is the textile band on the 6 o’clock spoke of the sports steering wheel, rendered in Paul Smith’s signature stripes and serving as a constant reminder of the car’s fashion roots . The designer’s hand‑drawn “rabbit” graphic appears on the floor mats, injecting a dose of British humor and whimsy into the otherwise minimalist interior . Together, these details turn the cabin into a curated space that feels closer to a boutique design object than a conventional small car.
Market rollout and model range
The fully electric MINI Cooper Paul Smith Edition is already available in select markets, positioning it as the spearhead of the new collaboration on the road . Additional models—the MINI Cooper, MINI Cooper 5‑door, and MINI Cooper Convertible Paul Smith Edition—are scheduled to follow and will be available starting in the second quarter of 2026 . This expanded lineup will allow customers to choose between different body styles and powertrains while retaining the same design story and bespoke detailing . For media and interested customers, MINI Corporate Communications contacts in Munich are available to provide further information and assets on the new edition.
