Ford Motor Company is overhauling its Ford+ strategy, shifting capital toward higher‑return areas like trucks, vans, hybrids and energy storage to drive profitable growth. As part of the reset, the company is canceling certain planned large electric vehicles where lower‑than‑expected demand, higher costs and regulatory changes have weakened the business case.
Gas, Hybrid and Low‑Cost EV Lineup
By 2030, Ford expects about 50% of its global sales volume to come from hybrids, extended‑range EVs and fully electric vehicles, up from 17% in 2025. In North America, development will focus on the new low‑cost Universal EV Platform, which will underpin a family of smaller, efficient, affordable EVs, starting with a fully connected midsize pickup built in Louisville from 2027.
Ford plans a broad hybrid portfolio tailored to customer needs, from economical and performance‑oriented hybrids to models with exportable power capability. The next‑generation F‑150 Lightning will move to an extended‑range EV (EREV) architecture, targeting 700+ miles of range while retaining all‑electric power delivery and sub‑five‑second acceleration.
Strengthening U.S. Manufacturing With Trucks and Vans
Ford is leaning into its U.S. manufacturing footprint to fill plants with new, more affordable trucks and commercial vehicles. On the BlueOval City campus, the former Tennessee Electric Vehicle Center is being renamed Tennessee Truck Plant and will build all‑new gas‑powered Built Ford Tough pickups from 2029, replacing a previously planned next‑gen electric truck.
The Ohio Assembly Plant will become a key Ford Pro hub, assembling a new gas and hybrid commercial van from 2029 alongside Super Duty chassis cabs, bolstering Ford’s commercial vehicle leadership. In North America, a planned electric commercial van will be replaced with a new affordable gas and hybrid van, while in Europe Ford will maintain a full lineup of electrified vans.
New Battery Energy Storage Business
Ford is launching a battery energy storage system (BESS) business aimed at data centers, utilities and large industrial and commercial customers. The company will repurpose underutilized EV battery capacity at its Glendale, Kentucky site to produce 5 MWh‑plus systems, LFP prismatic cells, BESS modules and 20‑foot DC container systems, supported by roughly 2 billion dollars of investment over the next two years.
Initial BESS capacity is targeted to come online within 18 months, ramping to at least 20 GWh annually by late 2027 for the U.S. market. Separately, BlueOval Battery Park Michigan will produce smaller‑amp‑hour LFP cells from 2026 for residential energy storage and to power Ford’s upcoming midsize electric truck on the Universal EV Platform.
Financial Impact and U.S. Jobs
The company expects these actions to drive annual improvements beginning in 2026 and to achieve profitability in the Model e business by 2029. Ford anticipates about 19.5 billion dollars in special items, mostly in the fourth quarter of 2025, with roughly 5.5 billion dollars of cash effects spread mainly across 2026 and 2027.
Ford is raising its 2025 adjusted EBIT guidance to about 7 billion dollars and expects adjusted free cash flow toward the high end of the 2 to 3 billion dollar range. To support the new strategy, Ford and its subsidiaries plan to hire thousands of people across the United States, reinforcing the company’s position as the largest employer of U.S. hourly auto workers.
