General Motors ended 2025 as the overall U.S. sales leader, posting a 6% increase in total vehicle sales versus the prior year and underscoring broad-based demand across its portfolio. The company’s performance reflects strength in core segments including full-size pickups, full-size SUVs, and electric vehicles, cementing GM’s position as a major force in the U.S. auto industry.
Full-Size GM Pickups Deliver Record Performance
GM retained its status as America’s full-size pickup leader for the sixth consecutive year, powered by the Chevrolet Silverado and GMC Sierra nameplates. The two trucks achieved their best combined sales in 20 years, highlighting sustained consumer and commercial appetite for capable, high-volume pickups in GM’s lineup.
Dominance in Full-Size SUVs Continues
The automaker continued its decades-long dominance in the full-size SUV category, leading the U.S. market in this segment for the 51st straight year. This long-running streak underscores the enduring appeal of GM’s large SUV offerings among families, fleet customers, and luxury buyers seeking space, comfort, and towing capability.
Growing GM Presence in Electric Vehicles
In addition to its truck and SUV success, GM finished 2025 as the industry’s number-two seller of electric vehicles in the United States. The ranking reflects the company’s expanding EV lineup and growing customer adoption as the U.S. market slowly transitions toward electrified transportation.
Momentum Heading Into 2026
Company leaders framed the 2025 sales performance as proof of strong demand “at every price point,” pointing to momentum GM aims to carry into 2026. With leadership in full-size pickups and SUVs and a rising position in EVs, GM enters the new year with confidence in its product strategy and market positioning.
