Mercedes-Benz USA is celebrating the holiday season with a major charitable initiative: 12 brand ambassadors are each donating a fully electric eSprinter van to nonprofit organizations that play a vital role in their local communities across the United States.
The “12 Days of Christmas” effort is a centerpiece of the company’s 2025 “Holidays with Love” campaign, which links sustainable mobility with social responsibility during the festive season.
Electric vans powering local impact
Based in Atlanta, Mercedes-Benz USA (MBUSA) is using its annual “Holidays with Love” campaign to provide electric eSprinter vans to charities nationwide, giving them long-term, sustainable logistics support. The company positions the eSprinter as a true workhorse, ideally suited for nonprofits’ daily operational needs, from warehouse and supply runs to serving community programs and events.
Mercedes-Benz star ambassadors behind the cause
Twelve Mercedes-Benz brand ambassadors are taking part in the program, including well-known names such as Martha Stewart, Chris “Ludacris” Bridges, and Jess Hart, each selecting a nonprofit that reflects their personal priorities. Beneficiaries include organizations like Northwell’s Northern Westchester Hospital, The Ludacris Foundation, The Asian American Foundation (TAAF), and children-focused Baby2Baby, all of which will be able to expand or streamline their work with the help of an electric van.
Ludacris as “Ludacris Kringle”
Chris “Ludacris” Bridges is directing his eSprinter donation to The Ludacris Foundation, which focuses on inspiring young people and supporting families in need through community initiatives. He is also appearing in a holiday-themed social content series as “Ludacris Kringle,” highlighting his favorite features of the Mercedes-Maybach GLS and the latest MBUX system, tying into “The Substitute” national campaign running across multiple platforms through Christmas.
“Holidays with Love” beyond Mercedes-Benz’s marketing
The initiative goes beyond vehicle donations: MBUSA is continuing its longstanding support for Atlanta partner schools Michael R. Hollis Innovation Academy and Leonora P. Miles Intermediate Elementary. Through the company’s national “Driving Your Future” CSR program, employees are organizing holiday events, providing gifts and winter clothing, and emphasizing education, technology, career readiness, and safety for students.
Long-term commitment to community
Launched in 2023, the “Holidays with Love” concept is designed to highlight the importance of human connection and shared experiences around the holidays within the Mercedes-Benz brand universe. In addition to offering 18 luxury model lines in the U.S.—including SUVs, the flagship S-Class, and fully electric vehicles—MBUSA aims to show that social impact and community investment are now core elements of what the modern luxury brand stands for.