We hope that the Cadillac prop car connected to the Netflix series “Wednesday” will remain available on Turo. We are sharing with our readers an article written a couple of years ago, as we believe its topic is still so unique today that it’s worth revisiting.
Wednesday Addams’ infamous family hearse is now available for fans to book on Turo in Los Angeles, as part of a darkly playful promotional partnership with Netflix tied to the “Wednesday” series.
A gothic promotion hits the road
Netflix and Turo teamed up around the premiere of “Wednesday” to offer a one-of-a-kind 1950 Cadillac Hearse Edition inspired by the Addams family car. Listed on Turo under Wednesday Addams’ name, the car was made available for a limited window in the Los Angeles area, turning a streaming launch into a real-world, driveable experience for fans.businesswire+1
A 1950 Cadillac turned sinister
To bring the Addams family aesthetic to life, custom builders at West Coast Customs reimagined a 1950 Cadillac hearse as a menacing, supernatural ride. The build features a red LED grille and lighting, a vulture-shaped hood ornament, bat wing-style side mirrors, and spider web-inspired window coverings, plus reworked bench seating inside to better accommodate living passengers.
How the rental worked
The Wednesday-themed hearse was offered on Turo for just 13 dollars per day, a price that nods to Wednesday Addams’ iconic association with Friday the 13th. Bookings were limited to a short campaign period in late November and early December, and renters needed to be at least 30 years old, in the Los Angeles area, and comfortable handling a vintage, manual-transmission vehicle.
Part of Turo’s “extraordinary” strategy
The hearse continues Turo’s pattern of hosting screen-famous vehicles to make fandom more immersive, alongside previous cars tied to films like “Bumblebee” and shows such as “Silicon Valley” and “Rick and Morty.” The campaign aligns with Turo’s “Open the door to extraordinary” brand message, positioning each car door as a portal into a different world—in this case, the macabre, offbeat universe of the Addams family.
Pop culture, fandom and the open road
The collaboration rides the global popularity of Netflix’s “Wednesday,” a supernatural mystery series from Tim Burton that follows Wednesday Addams at Nevermore Academy as she hones psychic powers and investigates a string of grisly crimes. By letting fans get behind the wheel of Wednesday’s hearse, Turo and Netflix extend that story beyond the screen, merging car culture, cosplay-level fandom, and experiential marketing into one very spooky drive.
