Kia America is ushering in the arrival of the all‑new 2027 Telluride with a high‑impact New Year’s Eve takeover at New York City’s Times Square countdown clock. The second‑generation version of the brand’s flagship SUV marks the next chapter in a model that has reshaped both consumer and critical perceptions of Kia in the U.S. market.
Times Square Countdown Goes All‑Telluride
Beginning at 11:59 p.m. EST on December 31, Kia will implement a full takeover of the New Year’s Eve countdown clock at One Times Square. During the final minute of 2025, the massive screen directly below the iconic Ball will showcase the 2027 Telluride’s contemporary design, sanctuary‑like interior, intuitive technology, and available entertainment services in rapid‑fire imagery.
Spotlight on Georgia Manufacturing Team
In a tribute to the people behind the vehicle, the takeover will shift focus at the 20‑second mark of the countdown to highlight Kia Georgia Team Members in West Point, where the Telluride is assembled. The campaign is designed as a public thank‑you to the workforce that helped transform the Telluride into one of the brand’s most important and consistently in‑demand nameplates since its debut six years ago.
Telluride’s Role in Kia’s Transformation
Introduced as the first Kia designed specifically for and built in the United States, the Telluride fundamentally altered the trajectory of the brand. Described internally as a rare flagship that combines innovation, challenge, and attainability, the SUV has seen demand increase every year, signaling Kia’s arrival in the top tier of global automotive manufacturers.
New Hybrid Powertrain and Launch Timing
The 2027 Telluride, which made its global debut at the Los Angeles Auto Show last month, introduces an all‑new available hybrid powertrain to the lineup. The next‑generation model is expected to arrive at U.S. dealerships in the first quarter of 2026, extending Kia’s growing portfolio of gasoline, hybrid, plug‑in hybrid, and electric vehicles.
Kia America’s Position in the U.S. Market
Headquartered in Irvine, California, Kia America continues to perform strongly in major automotive quality studies and was recognized as one of TIME’s World’s Most Sustainable Companies in 2024. As the Official Automotive Partner of the NBA and WNBA, Kia sells its lineup through nearly 800 U.S. dealers, with several key models—including select trims of the EV6, EV9, Sportage, Sorento, and Telluride—assembled in America from U.S. and globally sourced parts.
