Twelve 4 Twelve: A Year of Legendary Drops
To mark 85 years of off-road innovation and leadership, Jeep is kicking off the Twelve 4 Twelve campaign in a bold tribute to its heritage. Beginning this November, Jeep will unveil a new limited-edition Wrangler model on the 12th of every month for the next year, bringing fans twelve exclusive buzz models that embody the adventurous spirit and capability that define the brand.
Operation Airdrop: Celebrating Authentic Off-Road Legacy
The campaign debuts with “Operation Airdrop,” an integrated social media and digital marketing series inspired by the historic parachuting of the Willys MB jeep onto battlefields 85 years ago. Each Wrangler release serves as a symbolic airdrop, uniting product innovation with Jeep’s legacy of freedom, authenticity, and trailblazing adventure. Fans are encouraged to follow clues in the launch videos and on Jeep.com for hints about upcoming editions.
First Reveal: 2026 Jeep Wrangler Moab 392
The 2026 Jeep Wrangler Moab 392 is the first special edition to drop, celebrating both Jeep’s anniversary and the renowned Easter Jeep Safari tradition in Moab, Utah. This powerhouse Wrangler boasts a 6.4-liter HEMI® V-8 engine delivering 470 horsepower and 470 lb.-ft. of torque, 17-inch beadlock-capable wheels, and 35-inch all-terrain tires. Engineered for both city driving and extreme off-road adventures, it features a rugged 4.56 axle ratio, Selec-Trac full-time T-case, water-separating cold-air intake hood, and dual-mode exhaust system.
Premium Design, Purpose-Built Features
The Moab 392 edition is fitted with a body-color hardtop, rock-protection sill rails, mold-in-color fender flares, and black tow hooks. The interior offers heated black Nappa leather-trimmed seats, a premium Alpine audio system, and a 12.3-inch radio with navigation. Optional upgrades include the Sky One-Touch powertop, an 8,000 lb. Warn winch, and all-weather floor mats. Orders are now open, with a starting MSRP of $79,995, plus destination charges.
Looking Ahead: More Wrangler Specials to Come
Each monthly Wrangler release will celebrate Jeep’s legacy, innovation, and deep connection with the off-road community. The Twelve 4 Twelve campaign represents a yearlong journey, inviting fans and owners to participate in a constantly evolving tribute to responsible off-roading and natural landscape preservation. The next limited edition will debut on December 12, continuing Jeep’s tradition of relentless adventure.
Jeep’s Commitment to Innovation and Adventure
With nearly 85 years at the forefront of SUV design, Jeep continues to push boundaries through advanced technology, versatility, and sustainable powertrain options—including internal combustion, hybrid, and all-electric models. The Twelve 4 Twelve campaign and Moab 392 edition highlight Jeep’s enduring dedication to freedom, capability, and passion for adventure.